Warsteiner USA “Energized” by Audi Sport ABT Formula E Team Sponsorship

Events, social media promotions planned for first U.S. races in Miami and Long Beach

Cincinnati, OH (Jan. 12, 2015) — Warsteiner, the Official Team Partner of the Audi ABT Formula E team, will energize U.S. fans this spring through special events and social media promotions as the racing series makes its U.S. debut in Miami, FL (March 14) and Long Beach, CA (April 4).

Formula E, a new FIA single-seater championship and the world’s first fully-electric racing series, blends technological trailblazing and motorsport passion with environmental sustainability. In its inaugural season, 10 teams of two drivers go head-to-head in the world’s leading cities to create a unique racing experience designed to appeal to a new generation of motorsport fans.

“Our Audi Sport ABT team partnership is a perfect fit for the WARSTEINER brand,” said Laura Sprengard, brand manager for Warsteiner USA. “It connects our decades-long tradition of motorsport sponsorship, from Formula 1 to the Deutsche Tourenwagen Masters to rally racing, with our commitment to environmental stewardship.“

With five titles to its credit in the DTM alone, Abt Sportsline (competing under Audi Sport ABT) is one of the most successful German teams in GT and endurance racing. Led by Team Principal Hans-Jürgen Abt, the owner-operated team includes 21-year-old Daniel Abt, son of Hans-Jürgen, and racing veteran Lucas di Grassi.

“We warmly welcome Warsteiner to our Formula E family,” said Abt. “With its impressive history, great products and worldwide activities, the family-owned company is among Germany’s most renowned and personable beer brands. We are proud about entering a new motorsport era together with the Warsteiner slogan ‘Do It Right’.”

For more on Miami and Long Beach Warsteiner USA events, follow @warsteinerusa on Facebook and Twitter or visit www.warsteiner-usa.com.

RacingNation Crew