Sam Bass Partners With Sprint For The “Sprint Rock And Racing” Sweepstakes

Artist’s Work to be Displayed at the Sprint Experience throughout the 2012 Season

CONCORD, N.C. (February 21, 2012) – Sam Bass announced today an exciting new partnership with Sprint (NYSE:S) that will get his artwork in front of millions of NASCAR fans across the country. Bass’ work will be featured in the “Sprint Rock and Racing” Sweepstakes-a new feature of The Sprint Experience, Sprint’s mobile marketing display that travels to every NASCAR Sprint Cup Series event. The display will present Bass’ passion for art, motorsports, and music to showcase the artist’s custom-designed guitars.

Through the “Sprint Rock and Racing” Sweepstakes, one lucky fan will win a custom-designed Sam Bass Gibson Les Paul guitar featuring their favorite driver. Fans can only enter the sweepstakes by visiting the Sprint Experience throughout the 2012 season, with the grand prize winner being selected at random in early December.

“I am thrilled to be able to work with Sprint this year on such an exciting contest for the race fans,” commented Bass. “I really enjoy designing and painting guitars, and to get to showcase my work in The Sprint Experience is a phenomenal opportunity.”

“The Sprint Experience is a ‘must visit’ destination, hosting over half a million NASCAR Sprint Cup Series fans annually, so it’s fitting we showcase the work of one of NASCAR’s top artists, Sam Bass,” said Tim Considine, Director of Sports Marketing for Sprint. “We’re honored to give fans a chance to win a custom-designed piece of Sam’s art. We encourage fans to stop by the Sprint Experience, register for the sweepstakes and learn more about Sprint’s Unlimited offerings.”

The “Sprint Rock and Racing” Sweepstakes will be a prominent part of Sam Bass’ “PAINT, DRAW, and ROCK THEM ALL!!” Tour 2012, with a constant presence at the Sprint Experience for all 38 NASCAR Sprint Cup Series race weekends and the NASCAR Champion’s Week celebration in Las Vegas. The exhibit will showcase a rotating collection of guitars that Bass will design featuring some of NASCAR’s biggest stars. The tour will also include several appearances by Sam Bass where he will interact with fans at the Sprint Experience, participate in question and answer sessions with Miss Sprint Cup, and sign autographs for the crowd.

“It is going to be quite a thrill to design and paint a guitar for the “Sprint Rock and Racing” Sweepstakes winner,” Bass continued. “I have been doing commissioned custom guitars for drivers, race winners, and entertainers since 1997. This will be the first time for me to do this in a sweepstakes contest and custom design it for the winner. I think Sprint will make some fan incredibly happy with such a special and unique prize. It’s going to be fun!”

In addition to The Sprint Experience, fans are always invited to visit and see Bass’ artwork year-round at his personal studio and display space, The Sam Bass Gallery, conveniently located adjacent to Charlotte Motor Speedway in Concord, N.C. Bass’ work is also available for viewing and purchase online at . The artist is also on twitter at and Facebook at .

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