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Road America Launches New Website

ELKHART LAKE, Wis., Nov. 22, 2013 – Road America officials announced today the debut
of its new website, www.roadamerica.com ,
which is now mobile optimized, making navigation on smart phones and tablets easier
than ever.

“We are constantly looking for ways to enhance the guest experience at Road America,”
said track president and general manager George Bruggenthies. “Our goal was to develop
a brand new website from the ground up, placing high priority on ease of navigation
and a better overall experience for our fans. This new design makes it easier to
find event information, buy tickets and share the experience, all on one site.
The site’s responsive technology is important in the ever-changing marketplace where
fans are using their smartphones and tablets for communication and purchase power
more than ever before. Our new platform accommodates all web devices in one user-friendly
experience.”

Road America’s new website highlights ticket and event information available before,
during and after race weekends, including camping information, promotions, gate
policies, race day activities, the latest news and much more. Developed by The Medium
Creative Group in Costa Mesa, Calif., and nearly a year in the making, the new mobile-optimized
website offers increased functionality, clear navigation menus and large buttons
to quickly access major subsections of the website.

“In a world where smartphones and tablets are setting new records with usage, we
had to modify our communication style to meet our guests’ needs,” said John Ewert,
communications director at Road America. “This new website satisfies a majority
of those needs. We have listened to our guests and modified the new website accordingly
while staying aligned with feedback from season ticket holders as well. Now, our
guests can easily access our website on their smart phones and tablets while at
home or at the track. All of the necessary information, including event schedules,
ticket information, camping guidelines, gate policies, schools and other events,
is right at the guests’ fingertips. It’s a work in progress effort, and more changes
and additions will be made, such as new additions to our history pages, live timing
and scoring and new promotions tying in social media, but this is a huge step in
the right direction.”

Road America’s first race weekend next year will be May 16-18, when it hosts its
Spring Vintage Weekend.

Two-wheeled action takes center stage when the GEICO Motorcycle AMA Pro Racing Subway
SuperBike Doubleheader hits the track on May 30 through June 1.

One week later, June 6-8, vintage motorcycle
enthusiasts will be on track during the AHRMA Vintage Motorcycle Classic,
followed by the WeatherTech? Chicago Region SCCA June Sprints from June 12-15 – Road America’s longest running annual sports car event.

The NASCAR Nationwide Series,
Pirelli World Challenge Series, and SCCA Trans-Am Series roll into Road America
on June 19-21, bringing intense door-to-door racing action to the nation’s most
intimidating road course.

On June 22, OPTIMA Batteries will hold one of its OPTIMA
Ultimate Street Car Invitational qualifying events at Road America, affectionately
known as the OPTIMA FACEOFF.
The event includes autocross, road course, braking and acceleration challenges,
plus a style and design competition and road rally.

A mid-summer classic, The HAWK with Brian Redman,
takes place July 17-20, and has quickly grown to become one of the largest vintage
racing events in the country. Ford’s Mustang will receive top honors as the featured
marque during The HAWK in celebration of the Mustang’s 50th Anniversary. A Historic
CAN-AM race with an impressive field of cars is also expected to gather in celebration
of CAN-AM’s 48th Anniversary, plus the Nationwide Insurance Concours d’Elegance
on Friday and Saturday night in downtown Elkhart Lake round out the festivities
to make the 2014 edition of The HAWK with Brian Redman a can’t miss spectacle for
any racing enthusiast.

August 7-10, the newly formed IMSA Continental Sports Car Challenge and TUDOR United
SportsCar Championship takes over Road America’s 4-mile circuit for what will be one of the most incredible
weekends of sports car racing in the world. Fans will get to see the IMSA Continental
Sports Car Challenge Series race on Saturday, Aug. 9, with the Tudor United SportsCar
Championship race on Sunday, August 10.

September 12-14, the VSCDA Elkhart Lake Vintage Festival returns, featuring several impressive machines including many pre-war racers and
Can-Am enthusiasts reliving history at America’s National Park of Speed.

Road America season passes are available through Monday, December 31, 2013 and 2014 event tickets are currently available for purchase. To purchase season passes or learn more about upcoming events at Road America, please visit Road America online at www.roadamerica.com
or call 800-365-RACE (7223).

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