Milwaukee Day & More At H-D Museum

This 1972 XRTT road racer model is powered by the improved steel-sleeved aluminum alloy version of the XR racing engine, which debuted the same year.

This 1972 XRTT road racer model is part of the “Racing Machines From the KR to the XR” Special Exhibit at the
Harley-Davidson Museum. [photo courtesy Harley-Davidson Museum®]

The Harley-Davidson Museum® is celebrating the city we love, and the city Harley-Davidson® has called home for 114 years

April highlights include Milwaukee Day celebrations, Gallery Night and so much more!

MILWAUKEE, USA – April 4, 2017 – With more than 114 years of history tied to Milwaukee, Harley-Davidson® has been an integral part of the city’s fabric since Serial No. 1 rolled out of the Davidson family shed in 1903. We’re proud to call Milwaukee our hometown. And come this Milwaukee Day (4/14), the Harley-Davidson Museum® campus will be the epicenter for all your Brewtown festivities as we look to say “Thank You!” to the city we love.

But there’s no need to wait until 4/14 to learn more about Milwaukee’s most iconic export. Make tracks to 6th & Canal for exclusive tours, eye-catching displays, mouth-watering meals and so much more.


Milwaukee Day Bike Night
MOTOR® Bar & Restaurant at the Harley-Davidson Museum®
Thursday, April 13, 5-9 p.m.

Kick off the Milwaukee Day holiday weekend with a Brewtown-themed Bike Night at MOTOR® Bar & Restaurant. After you spend some time learning about Milwaukee’s most iconic export (the H-D Museum™ is open until 8 p.m.), mosey over to MOTOR for live music from the Mark Croft Duo. Of course, it wouldn’t be Bike Night without stellar food & drink specials, such as $3 beers with your Bike Night koozie. It’s our last indoor Bike Night before we move the party outdoors next month, so you know we’re itching to raffle off unique Harley-Davidson® merchandise that will get you ready for the riding season. Tonight begins our campus-wide celebration of Milwaukee Day (4/14) as we honor the city we love and the city Harley-Davidson® has called home for more than 114 years! For full Milwaukee Day details, see below.

Milwaukee Day

Harley-Davidson Museum® & MOTOR® Bar & Restaurant

Friday, April 14, 10 a.m.-9 p.m.

It’s Brewtown’s favorite holiday: Milwaukee Day! And come April 14, the epicenter for all your Milwaukee Day celebrations will be at the world’s only Harley-Davidson Museum®, 6th & Canal, Milwaukee, USA. Here’s your chance to be a tourist in your own town and learn more about Milwaukee’s most iconic export. Beginning at 10 a.m., anyone sporting any piece of clothing with the word MILWAUKEE emblazoned on it will receive FREE admission to the H-D Museum™.* Don’t have anything that fits the bill? Pop over to The Shop for items that have the word MILWAUKEE, and other featured special savings items for just $4.14. And at MOTOR® Bar & Restaurant, you can enjoy our signature MOTOR Burger for just – you guessed it – $4.14. (We’ll also have our famous all-you-can-eat fish fry for all those observing religious holidays.) It’s a campus-wide celebration of the city we love and the city Harley-Davidson® has called home for more than 114 years!

Plus, tune in to 96.5 Hometown Rock for WKLH Mornings with Dave Luczak, 5 a.m.-10 a.m., as they broadcast live from the Harley-Davidson Museum® on April 14.

The H-D Museum™ and The Shop will have extended hours 10 a.m.- 8 p.m. MOTOR will be open 10 a.m.-9 p.m. For full details on Milwaukee Day city-wide activities visit,

*Please keep the showing of your Milwaukee-pride garments PG. Offer valid for one admission per person on Friday, April 14, from 10:00 a.m. to 8:00 p.m. No cash value or cash equivalent. Cannot be redeemed for past purchases, and it’s not valid in combination with other coupons or promotions. Offer subject to change without notice.

Gallery Night Free Admission
Harley-Davidson Museum®
Friday, April 21 – 5-9 p.m.
On parade, the fez-wearing Shriners often avoid traditional floats and instead roll by on individual vehicles, including Harley-Davidson motorcycles. Using artifacts from its collection, the H-D Museum™ celebrates this decades-long and entertaining connection in a lobby display.
Presented by the Historic Third Ward Association, Gallery Night & Day is the two-day premier art event in Milwaukee for both the experienced artist and most beginning admirer. This world-class event consistently features 50 venues to explore throughout the downtown Milwaukee area four times a year.
Free H-D Museum™ admission on Friday, April 21 from 5-9 p.m. Regular admission applies on Saturday, April 22.


Inside H-D: All Day Experience
Harley-Davidson Museum®
First Friday of each month beginning April 7, 2017
An in-depth immersive experience of all things Harley-Davidson. This guided-tour experience begins with a group photo in front of The Shed on the H-D Museum™ campus before heading over to Harley-Davidson’s Corporate Headquarters at Juneau Avenue for a guided-tour, lunch with H-D® employees and a visit to the Company Store. The experience continues with an exclusive insider access into the private areas of the H-D Museum™ Archives, the Motorcycle Conservation Area including the Bike Storage Area, and special exhibits (when available) lead by a member of the Museum’s Curatorial team. The experience concludes at happy hour with Chef Josh. Transportation to and from Juneau Avenue is provided. Each tour guests receive a special discount at the Shop.
Tour participants must be 18 or older. Limit 22 guests per tour. Call 414-287-2799 or email for more information or to book your Inside H-D: All Day Experience.


“From the Past: Archival Posters Digitized for the 21st Century”
The Bridge
Through Dec. 31
View vibrant selections from more than six decades of Harley-Davidson® advertising poster art in a new installation at the Harley-Davidson Museum®. Learn about the H-D Museum’s digital preservation efforts undertaken by the archives staff to document these rare posters. Enthusiasts will be thrilled to learn that the recreations – which commemorate major milestones in Harley history – can be purchased through The Shop’s e-commerce website.
Please follow this link to view a video that details the preservation process. Images available upon request.

1962 AH Topper
On display now
Debuting in 1960, the Harley-Davidson Topper was the company’s entry into that era’s booming motor scooter market. The Topper was marketed to youth, but in 1961, over twenty of the machines were acquired by the much older members of the Tripoli Shrine, Milwaukee’s local Shriner chapter. Perhaps no other participants in a parade elicit the same sense of quirky fun as the Shriners. They often shun parade floats for fleets of vehicles. Members of Tripoli Shrine rode the Toppers for over two decades. The Topper on display in the H-D Museum’s lobby acquired many of its 6,205 miles while on parade.

Milwaukee-Eight™ Engine Display
On display now
More than a century of refinement has produced a procession of iconic 45-degree Harley-Davidson V-Twins. Renowned for its unique look, sound, and the feel they create as the rider goes down the road, these engines are the heart and soul of our motorcycles. A major redesign of the large-displacement Big Twin engines that power Harley-Davidson cruiser and touring bikes is a rare occurrence. Past designs—the Knucklehead, Panhead, Shovelhead— have taken on legendary status. The next chapter in this story, the Milwaukee-Eight, was introduced for the 2017 model year. While retaining the defining features of the classic Harley V-Twin, it introduces substantial improvements for the 21st-century rider. Now on display at the H-D Museum™, the first ever Milwaukee-Eight to roll of the assembly line has come home.

“Racing Machines from the KR to the XR”
On display now
“Racing Machines from the KR to the XR” focuses on the role Harley-Davidson’s hardscrabble engineering team played in creating the legendary bikes that would dominate the race tracks of the 1950s, ’60s and ’70s. This exhibit shows how man and machine have combined to make Harley-Davidson Racing a king and the winner’s circle its throne.

$10 Tuesdays are back … for just a bit longer!
Don’t forget: H-D Museum™ admission on Tuesdays through April is just $10, no reservation required.

Harley-Davidson Museum® Breakaway Package
Get an Admirals Ticket in any Light Blue Section and a ticket to the Harley-Davidson Museum® for just $20. But hurry! The home season ends on April 15.

MOTOR® Bar & Restaurant

BBQ & Blues

MOTOR® Bar & Restaurant at the Harley-Davidson Museum®

Saturdays – 5-9 p.m.

Enjoy all-you-can-eat BBQ and live blues music on Saturday, April 1, 8, 15, 22 and 29. Roll into MOTOR for hickory-smoked BBQ chicken, pulled pork, smoked brisket and grilled sausage for just $29.99. Or, for only $5 more, add Memphis-style dry-rubbed ribs. All platters include french fries, jicama coleslaw, BBQ baked beans and made-from-scratch cornbread. Not up to the all-you-can-eat challenge? Try a special BBQ platter for only $19.99. On April 8, diners have the chance to enter to win a 2017 Harley-Davidson Heritage Softail® Classic. The winner will be announced in November.


The Race of Gentlemen
June 16-Sept. 4
At the intersection of speed and style, The Race of Gentlemen has become a must-see and must-do automotive carnival. Dedicated craftsmen and women build and restore vintage American hot rods and motorcycles to blast down the beaches of the Jersey Shore. This summer, the Harley-Davidson Museum® is proud to bring together the vehicles, the artistry and the personalities that make up The Race of Gentlemen for its special exhibit. In addition to displaying portraits, bikes and roadsters pulled from past races, The Race of Gentlemen exhibit will reveal the passion and devotion TROG compatriots bring to this sandy spectacle.


About the Harley-Davidson Museum®
The Harley-Davidson Museum® is located at 400 W. Canal St. in Milwaukee and provides a glimpse of American history and culture like you’ve never seen it before – through the lens of Harley-Davidson Motor Company. The H-D Museum™, a top destination in Milwaukee and the state of Wisconsin, is open year-round and attracts hundreds of thousands of visitors to the area each year. The 20-acre campus offers abundant and free parking, and includes MOTOR® Bar & Restaurant and The Shop. For more information on the Museum’s galleries, exhibits, special events, tickets and more, visit the new and improved

Share Button