RacingNation.com

ARCA, Cars And Stars Promotions Partner To Launch ARCA Midwest Tour

(TOLEDO, Ohio) – Officials from the Automobile Racing Club of America (ARCA) and
Cars and Stars Promotions (CSP) announced today a formal partnership to bring the
Midwest Tour – a Midwestern-based, pavement super late model series – under ARCA
sanction.

The ARCA Midwest Tour presented by SCAG Power Equipment and Lester Buildings will
make stops at 11 different tracks in 2013, spanning Wisconsin, Illinois, and Minnesota.
The sanctioning agreement between ARCA and CSP reflects ARCA’s interests in supporting
and strengthening the sport of stock car racing.

“We respect what Tim Olson and Steve Einhaus have established and developed with
the Midwest Late Model Tour, and their long-term dedication to the sport,” said
Ron Drager, president and CEO of ARCA. “Their decision to join efforts with ARCA
and our sanctioned properties is gratifying.

“We’ve worked hard to establish and build the ARCA brand over 60 years in the sport,
and while we’re proud of our history, we strive to be relevant and vital today and
into the future. From several perspectives, the Midwest Tour joining our family
of ARCA properties fits both companies’ future strategic plans, and we look forward
to working with Tim and Steve in 2013 and beyond.”

The newly-branded tour, founded in 2006 by short track racing veterans Tim Olson
and Steve Einhaus and formerly known as the ASA Midwest Tour, is based in Lake
Geneva, Wis. The ARCA Midwest Tour joins the ARCA CRA Super Series and ARCA Truck
Series on a developmental level to support ARCA’s top division, the ARCA Racing
Series presented by Menards.

The Midwest Tour races at historic venues such as the Milwaukee Mile, the LaCrosse
Fairgrounds, Madison International Speedway, and Elko Speedway. Major events like
the 2012 Howie Lettow Memorial at the Milwaukee Mile brought a record 80 entries
and over 12,000 fans.

“We are really excited for our next chapter of Cars and Stars Promotions,” said
Tim Olson, president of CSP. “We feel this will give our competitors an easier path
to the top levels of the racing industry, creating a natural progression from the
short tracks of the Midwest to the high banks of Daytona. Our future with ARCA as
our sanctioning body will bring lots of excitement to everyone involved.”

A unique aspect to the series is its “Touring Stars” program, which recognizes the
top drivers committed to racing the entire Midwest Tour schedule. Touring Stars
are featured throughout the year in promotion of the series and are eligible for
pay bonuses. Additionally, at each track the series visits, there exists a local
super late model division with an identical rules package developed by the Midwest
Tour. Local racing heroes are able to compete against the tour’s traveling stars,
creating fan excitement and a loyal following.

Many of racing’s top stars have appeared in the Midwest Tour, including Matt Kenseth,
Rusty Wallace, Tony Stewart, Kyle Busch, Ken Schrader, Aric Almirola, David Ragan,
David Stremme, Kelly Bires, Kevin Harvick, Landon Cassill, Jeff Green, Ron Hornaday,
Travis Kvapil, Todd Kluever, Johnny Sauter, Erik Darnell, Scott Wimmer, Tim Sauter,
Jay Sauter, Dick Trickle, and Rich Bickle.

“We couldn’t be more excited about our future with ARCA and the extensive marketing
opportunities that they bring to the table to make our series stronger,” said Steve
Einhaus, vice president of CSP. “We were ready to take this series to the next level
and it’s clear that our partnership with ARCA will strengthen our marketing package
and provide our race teams with extensive promotion and opportunities to advance
their racing careers. This partnership makes super late model racing stronger than
ever and we are very pleased to be joining the ARCA family.”

Super late models used in the ARCA Midwest Tour will follow composite ABC body rules
and straight rail chassis specifications. Engine specifications range from a 10:5.1
compression aluminum concept engine (ACE) to an open 9:5.1 and spec-style engines,
with tight specifics regulated by the builders and the series. Weight packages range
from 2750-2800 lbs., with the cost-effective 4412 carburetor required, designed
to provide longer lasting engine performance while keeping expenses under control.

The partnership will provide participants in the ARCA Midwest Tour with ARCA member
benefits, including Participant Accident Insurance. ARCA will provide public relations,
race operations, and marketing support to its new formal partner, while expanding
and strengthening an already strong developmental racing base.

For more on CSP, please find information at Facebook.com/midwesttour and/or Twitter.com/midwesttour.

Founded by John and Mildred Marcum in 1953 in Toledo, Ohio, the Automobile Racing
Club of America (ARCA) is recognized among the leading sanctioning bodies in the
country. Closing in on completing its sixth decade after hundreds of thousands
of miles of racing, ARCA administers over 100 race events each season in four professional
touring series and local weekly events.

More information about ARCA is available at ARCARacing.com, on Twitter at Twitter.com/ARCA_Racing,
or on Facebook at Facebook.com/ARCARacing.

Share Button