2018 Indy Logo Leaps Forward In Time

by Allan Brewer

It’s known all over the world: the familiar “wings and wheel” logo that adorns the entrance to the Indianapolis Motor Speedway at the corner of 16th Street and Georgetown Road in Speedway, Indiana.

With its gold and black signature colors set off by multi-colored flags waving in the breeze overhead it’s the symbol of motorsports excellence that trails back to the early 20th century and dirt roads and steam power.
Now that logo is updated for a new world, new challenges and new accomplishments in anticipation of the 102nd running of the Greatest Spectacle in Racing on May 27th, 2018.

The logo was designed by the IMS Creative Services team and Indianapolis advertising agency Mortenson Safar Kim.
“The design of the new logo is a perfect mix of the tradition that everyone holds so dearly about this great race and its exciting future,” said IMS President J. Douglas Boles. “The color scheme also is a salute to the patriotism and sacrifice that we cherish every Memorial Day Weekend at IMS.”

The logo update features a prominent “500” in blue over a white background, with an adorning wing trailing behind. The stylized “500” numeric mimics the oval Speedway itself with hints of Turn 4 and Turn 1 thoughtfully placed at each end. It’s topped off with an “Indy 2018” in red above the rest, an eye-catching and comely design with attribution to the race’s title sponsor Penn Grade Motor Oil tucked discreetly beneath the arcing right side of the print. With the addition of a thin gray line bisecting the numeric, the logo seems to be literally sprinting away as you read its symbols of alphabet, color and style.

Allan Brewer

Allan Brewer covers IndyCar and other racing series for RacingNation.com. Allan is a fixture at the race track, armed with keyboard and camera, eager to take you inside open-wheel sport where the news is being made. He comes to RacingNation.com with multiple professional awards from the American Auto Racing Writers and Broadcasters Association (AWWRBA). He began his motorsports writing career at FastMachines.com; and solely published IndyProRacer.com and A1GP.com, two award-winning websites for open-wheel racing’s junior leagues, prior to becoming IndyCar correspondent at Motorsport.com. He has also covered Formula 1, NASCAR, Formula E, the Indy Lights Series and its predecessor Indy Pro Series, NHRA events and major auto shows. His major interest outside of competition is automotive technology and its application to the cars we drive every day on the public highways.

racingnation.com

Related Posts

• 
  Sebring 2024
• 
  Giuseppe Victorious
• 
  Car or Driver